Content sampling, household informedness, and the consumption of digital information goods

• Main Authors: HOANG, Ai Phuong, KAUFFMAN, Robert J.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Content sampling; Data censoring; Digital entertainment; Household informedness; Information asymmetry; Information goods; Online content; Preference fit; Propensity score matching; Video-on-demand; Computer Sciences; Databases and Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/4137; https://ink.library.smu.edu.sg/context/sis_research/article/5140/viewcontent/Content_Sampling_Household_Informedness_and_the_Consumption_of_Digital_Information_Goods.pdf
• Institution: Singapore Management University

Technology and media are delivering content that is transforming society. Providers must compete for consumer attention to sell their digital information goods effectively. This is challenging, since there is a high level of uncertainty associated with the consumption of such goods. Service provider...