The impact of smartphone adoption on consumers’ switching behavior in broadband and cable TV services

• Main Author: JUNG, Gwangjae
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Telecom services; consumer choice; quasi-experimental design; computational social science; substitution; complementarities; Communication Technology and New Media; Numerical Analysis and Scientific Computing
• Online Access: https://ink.library.smu.edu.sg/sis_research/3484; https://ink.library.smu.edu.sg/context/sis_research/article/4485/viewcontent/C40___The_Impact_of_Smartphone_Adoption_on_Consumers__Switching_Behaviour__PTC2013_.pdf
• Institution: Singapore Management University

The emergence of smartphones has brought a technology disruption to the telecom business. Due to the various services offered in association with smartphones, people can surf the web or watch TV. This research is related to telecom services overall, and has the goal of finding the impact of smartpho...