An Agent-based Simulation Approach to Experience Management in Theme Parks

• Main Authors: CHENG, Shih-Fen, LIN, Larry Junjie, DU, Jiali, LAU, Hoong Chuin, VARAKANTHAM, Pradeep Reddy
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Consumer behaviour; Digital simulation; Multi-agent systems; Travel industry; Artificial Intelligence and Robotics; Business; Operations Research, Systems Engineering and Industrial Engineering
• Online Access: https://ink.library.smu.edu.sg/sis_research/1828; https://ink.library.smu.edu.sg/context/sis_research/article/2827/viewcontent/simleisure_wsc13_final.pdf
• Institution: Singapore Management University

In this paper, we illustrate how massive agent-based simulation can be used to investigate an exciting new application domain of experience management in theme parks, which covers topics like congestion control, incentive design, and revenue management. Since all visitors are heterogeneous and self-...