Content Contribution for Revenue Sharing and Reputation: A Dynamic Structural Model
This study examines the incentives for content contribution in social media. We propose that exposure and reputation are the major incentives for contributors. Besides, as more and more social media Web sites offer advertising-revenue sharing with some of their contributors, shared revenue provides...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1839 https://ink.library.smu.edu.sg/context/sis_research/article/2838/viewcontent/Content_Contribution_Revenue_Sharing_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |