An E-Commerce Performance Assessment Model: Its Development and an Initial Test on E-Commerce Applications in the Retail Sector of China
We developed a performance assessment model for e-commerce; it included indicators, indicator weights, and evaluation methods. The model has seven methods of assessing e-commerce performance and uses four criteria to compare and select the appropriate one for a particular situation. This model was t...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1841 http://dx.doi.org/10.1016/j.im.2008.12.003 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | We developed a performance assessment model for e-commerce; it included indicators, indicator weights, and evaluation methods. The model has seven methods of assessing e-commerce performance and uses four criteria to compare and select the appropriate one for a particular situation. This model was tested in the retail sector of China. According to the data collected from 70 Chinese retailers, 16 indicators of e-commerce performance consisted of four constructs: marketing and sales, customer service, supply chain efficiency, and financial performance. The indicators for those constructs provide a comprehensive measurement of performance. Then weights were assigned for each indicator using a majority aggregation method. Comparison of the results from seven evaluation methods showed that discordance analysis and simple additive weighting were the best evaluation methods for the enterprises we had sampled. |
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