An E-Commerce Performance Assessment Model: Its Development and an Initial Test on E-Commerce Applications in the Retail Sector of China

• Main Authors: HUANG, Jinghua, JIANG, Ximin, TANG, Qian
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: E-commerce performance assessment model; Performance assessment indicators; Indicator weights; Majority aggregation; Multiattribute decision making; Asian Studies; Computer Sciences; Management Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/1841; http://dx.doi.org/10.1016/j.im.2008.12.003
• Institution: Singapore Management University

We developed a performance assessment model for e-commerce; it included indicators, indicator weights, and evaluation methods. The model has seven methods of assessing e-commerce performance and uses four criteria to compare and select the appropriate one for a particular situation. This model was tested in the retail sector of China. According to the data collected from 70 Chinese retailers, 16 indicators of e-commerce performance consisted of four constructs: marketing and sales, customer service, supply chain efficiency, and financial performance. The indicators for those constructs provide a comprehensive measurement of performance. Then weights were assigned for each indicator using a majority aggregation method. Comparison of the results from seven evaluation methods showed that discordance analysis and simple additive weighting were the best evaluation methods for the enterprises we had sampled.