Optimal Digital Content Distribution Strategy in the Presence of Consumer-to-Consumer Channel

• Main Authors: FENG, Yunfang, GUO, Zhiling, CHIANG, Wei-Yu Kevin
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2009
• Subjects: B2C; C2C; channel strategy; digital content; dual channel; pricing; service; Computer Sciences; Management Information Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/1860; https://ink.library.smu.edu.sg/context/sis_research/article/2859/viewcontent/DigitalContentDistribution_2009_afv.pdf
• Institution: Singapore Management University

Although the online business-to-consumer (B2C) channel is the primary selling channel for digital content (e.g., videos, images, and music), modern digital technology has made possible the legal dissemination of such content over the consumer-to-consumer (C2C) channel through personal computing devi...