Optimal Digital Content Distribution Strategy in the Presence of Consumer-to-Consumer Channel
Although the online business-to-consumer (B2C) channel is the primary selling channel for digital content (e.g., videos, images, and music), modern digital technology has made possible the legal dissemination of such content over the consumer-to-consumer (C2C) channel through personal computing devi...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2009
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/1860 https://ink.library.smu.edu.sg/context/sis_research/article/2859/viewcontent/DigitalContentDistribution_2009_afv.pdf |
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| Institution: | Singapore Management University |
| Language: | English |