Managing Successive Generation Product Diffusion in the Presence of Strategic Consumers
Frequent new product release and technological uncertainty about the release time pose significant challenges for firms to manage successive generation of products. On the one hand, strategic consumers may delay their purchase decision and substitute the earlier generation with the newer generation...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2012
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/1875 |
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| Institution: | Singapore Management University |
| Language: | English |