Multigeneration product diffusion in the presence of strategic consumers

Multigeneration product diffusion in the presence of strategic consumers

Frequent new product releases pose significant challenges for firms as they manage successive generations of product diffusion. We develop an analytical model to study the effect of different purchase options by strategic consumers on a firm's profit and the firm's strategies for the timin...

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Bibliographic Details
Main Authors: GUO, Zhiling, CHEN, Jianqing
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Analytical modeling
Economics of IS
Optimization
Product diffusion
Strategic consumers
Computer Sciences
Management Information Systems
Strategic Management Policy
Online Access:https://ink.library.smu.edu.sg/sis_research/3747
https://ink.library.smu.edu.sg/context/sis_research/article/4749/viewcontent/MultiGenerationProductDiffStrategicConsumers_2017_pp.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/3747
https://ink.library.smu.edu.sg/context/sis_research/article/4749/viewcontent/MultiGenerationProductDiffStrategicConsumers_2017_pp.pdf

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