Multigeneration product diffusion in the presence of strategic consumers
Frequent new product releases pose significant challenges for firms as they manage successive generations of product diffusion. We develop an analytical model to study the effect of different purchase options by strategic consumers on a firm's profit and the firm's strategies for the timin...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2018
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/3747 https://ink.library.smu.edu.sg/context/sis_research/article/4749/viewcontent/MultiGenerationProductDiffStrategicConsumers_2017_pp.pdf |
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| Institution: | Singapore Management University |
| Language: | English |