Multigeneration product diffusion in the presence of strategic consumers

• Main Authors: GUO, Zhiling, CHEN, Jianqing
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Analytical modeling; Economics of IS; Optimization; Product diffusion; Strategic consumers; Computer Sciences; Management Information Systems; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/sis_research/3747; https://ink.library.smu.edu.sg/context/sis_research/article/4749/viewcontent/MultiGenerationProductDiffStrategicConsumers_2017_pp.pdf
• Institution: Singapore Management University

Frequent new product releases pose significant challenges for firms as they manage successive generations of product diffusion. We develop an analytical model to study the effect of different purchase options by strategic consumers on a firm's profit and the firm's strategies for the timin...