Retweeting: An act of viral users, susceptible users, or viral topics?

When a user retweets, there are three behavioral factors that cause the actions. They are the topic virality, user virality and user susceptibility. Topic virality captures the degree to which a topic attracts retweets by users. For each topic, user virality and susceptibility refer to the likelihoo...

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Bibliographic Details
Main Authors: HOANG, Tuan-Anh, LIM, Ee Peng
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/1965
https://ink.library.smu.edu.sg/context/sis_research/article/2964/viewcontent/0.pdf
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Institution: Singapore Management University
Language: English