Retweeting: An act of viral users, susceptible users, or viral topics?

• Main Authors: HOANG, Tuan-Anh, LIM, Ee Peng
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: Databases and Information Systems; Numerical Analysis and Scientific Computing; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/1965; https://ink.library.smu.edu.sg/context/sis_research/article/2964/viewcontent/0.pdf
• Institution: Singapore Management University

When a user retweets, there are three behavioral factors that cause the actions. They are the topic virality, user virality and user susceptibility. Topic virality captures the degree to which a topic attracts retweets by users. For each topic, user virality and susceptibility refer to the likelihoo...