Detecting click fraud in online advertising: A data mining approach

Click fraud - the deliberate clicking on advertisements with no real interest on the product or service offered - is one of the most daunting problems in online advertising. Building an elective fraud detection method is thus pivotal for online advertising businesses. We organized a Fraud Detection...

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Bibliographic Details
Main Authors: OENTARYO, Richard, LIM, Ee Peng, FINEGOLD, Michael, LO, David, ZHU, Feida, PHUA, Clifton, CHEU, Eng-Yeow, YAP, Ghim-Eng, SIM, Kelvin, PERERA, Kasun, NEUPANE, Bijay, FAISAL, Mustafa, AUNG, Zeyar, WOON, Wei Lee, CHEN, Wei, PATEL, Dhaval, BERRAR, Daniel
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
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Online Access:https://ink.library.smu.edu.sg/sis_research/1990
https://ink.library.smu.edu.sg/context/sis_research/article/2989/viewcontent/Detecting_Click_Fraud_in_Online_Advertising__A_Data_Mining_Approah2014.pdf
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Institution: Singapore Management University
Language: English

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