Detecting click fraud in online advertising: A data mining approach
Click fraud - the deliberate clicking on advertisements with no real interest on the product or service offered - is one of the most daunting problems in online advertising. Building an elective fraud detection method is thus pivotal for online advertising businesses. We organized a Fraud Detection...
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Main Authors: | OENTARYO, Richard, LIM, Ee Peng, FINEGOLD, Michael, LO, David, ZHU, Feida, PHUA, Clifton, CHEU, Eng-Yeow, YAP, Ghim-Eng, SIM, Kelvin, PERERA, Kasun, NEUPANE, Bijay, FAISAL, Mustafa, AUNG, Zeyar, WOON, Wei Lee, CHEN, Wei, PATEL, Dhaval, BERRAR, Daniel |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2014
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/sis_research/1990 https://ink.library.smu.edu.sg/context/sis_research/article/2989/viewcontent/Detecting_Click_Fraud_in_Online_Advertising__A_Data_Mining_Approah2014.pdf |
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Institution: | Singapore Management University |
Language: | English |
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