Understanding Online Consumer’s Inter-Purchase Time

This study is motivated by the premise that online consumers can make a purchase at any time of day if they have even a tiny time slot along with Internet access. Given the increased shopping time flexibility, we first examine the patterns of online purchase timing at an online shopping mall handlin...

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Bibliographic Details
Main Author: KIM, Youngsoo
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2013
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/2003
https://ink.library.smu.edu.sg/context/sis_research/article/3002/viewcontent/cist2013_submission_26.pdf
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Institution: Singapore Management University
Language: English
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