Externalities, Incentives and Strategic Complementarities: Understanding Herd Behavior in IT Adoption

Herd behavior arises in many instances of information technology (IT) adoption. This study examines the economic and behavioral bases for herd behavior and decision conformity. We investigate the roles of payoff externalities, observational learning and managerial incentives in influencing IT adopti...

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Bibliographic Details
Main Authors: LI, Xiaotong, Kauffman, Robert J., YU, Feifei, ZHANG, Ying
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
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Online Access:https://ink.library.smu.edu.sg/sis_research/2118
https://doi.org/10.1007/s10257-013-0231-2
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Institution: Singapore Management University
Language: English