Externalities, Incentives and Strategic Complementarities: Understanding Herd Behavior in IT Adoption
Herd behavior arises in many instances of information technology (IT) adoption. This study examines the economic and behavioral bases for herd behavior and decision conformity. We investigate the roles of payoff externalities, observational learning and managerial incentives in influencing IT adopti...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2118 https://doi.org/10.1007/s10257-013-0231-2 |
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| Institution: | Singapore Management University |
| Language: | English |