Incentive Mechanisms, Fairness and Participation in Group-Buying Auctions

• Main Authors: KAUFFMAN, Robert J., LAI, Hsiangchu, HO, Chao-Tsung
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2010
• Subjects: Discount effects; Experimental methods; Fairness; Group-buying auction; Incentives; Mechanism design; Online auctions; Price fairness; Price satisfaction; Procedural fairness; Purchase intention; Computer Sciences; E-Commerce
• Online Access: https://ink.library.smu.edu.sg/sis_research/2122; http://dx.doi.org/10.1016/j.elerap.2008.11.009
• Institution: Singapore Management University

The main idea of an online group-buying auction is to recruit enough people to generate a sufficient volume of orders to create the basis for a lower transaction price. Typically, the larger the number of orders, the more consumers will wish to participate. This is because the final auction price is...