Incentive Mechanisms, Fairness and Participation in Group-Buying Auctions
The main idea of an online group-buying auction is to recruit enough people to generate a sufficient volume of orders to create the basis for a lower transaction price. Typically, the larger the number of orders, the more consumers will wish to participate. This is because the final auction price is...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2010
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2122 http://dx.doi.org/10.1016/j.elerap.2008.11.009 |
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| Institution: | Singapore Management University |
| Language: | English |