Online and Offline Demand and Price Elasticities: Evidence from the Air Travel Industry

The Internet has brought consumers increased access to information to make purchase decisions. One of the expected consequences is an increase in the price elasticity of demand, or the percent change in demand caused by a percent change in price, because consumers are better able to compare offering...

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Bibliographic Details
Main Authors: GRANADOS, N. F., GUPTA, A., Kauffman, Robert J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/2184
http://dx.doi.org/10.1287/isre.1100.0312
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Institution: Singapore Management University
Language: English