Online and Offline Demand and Price Elasticities: Evidence from the Air Travel Industry
The Internet has brought consumers increased access to information to make purchase decisions. One of the expected consequences is an increase in the price elasticity of demand, or the percent change in demand caused by a percent change in price, because consumers are better able to compare offering...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2184 http://dx.doi.org/10.1287/isre.1100.0312 |
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| Institution: | Singapore Management University |
| Language: | English |