Exploring Variety Seeking Behavior in Mobile Users

Exploring Variety Seeking Behavior in Mobile Users

Understanding the personality traits and current attitudes of individual consumers is crucial for retailers and mobile advertisers. In this paper, we investigate the phenomenon of “variety seeking tendencies" in mobile users in their (1) online (represented by their App usage behavior), and (2)...

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Bibliographic Details
Main Authors: JAYARAJAH, Kasthuri, KAUFFMAN, Robert J., MISRA, Archan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Computer Sciences
Management Information Systems
Software Engineering
Online Access:https://ink.library.smu.edu.sg/sis_research/2487
https://ink.library.smu.edu.sg/context/sis_research/article/3486/viewcontent/C118___Exploring_Variety_Seeking_Behavior_in_Mobile_Users__ISWC2014_.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/2487
https://ink.library.smu.edu.sg/context/sis_research/article/3486/viewcontent/C118___Exploring_Variety_Seeking_Behavior_in_Mobile_Users__ISWC2014_.pdf

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