Exploring Variety Seeking Behavior in Mobile Users

Understanding the personality traits and current attitudes of individual consumers is crucial for retailers and mobile advertisers. In this paper, we investigate the phenomenon of “variety seeking tendencies" in mobile users in their (1) online (represented by their App usage behavior), and (2)...

Full description

Saved in:
Bibliographic Details
Main Authors: JAYARAJAH, Kasthuri, KAUFFMAN, Robert J., MISRA, Archan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/2487
https://ink.library.smu.edu.sg/context/sis_research/article/3486/viewcontent/C118___Exploring_Variety_Seeking_Behavior_in_Mobile_Users__ISWC2014_.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English