Exploring Variety Seeking Behavior in Mobile Users
Understanding the personality traits and current attitudes of individual consumers is crucial for retailers and mobile advertisers. In this paper, we investigate the phenomenon of “variety seeking tendencies" in mobile users in their (1) online (represented by their App usage behavior), and (2)...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2487 https://ink.library.smu.edu.sg/context/sis_research/article/3486/viewcontent/C118___Exploring_Variety_Seeking_Behavior_in_Mobile_Users__ISWC2014_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
