Mitigating the true cost of advertisement-supported "free" mobile applications

Mitigating the true cost of advertisement-supported "free" mobile applications

The dominant, "ad-supported free application" model for consumer-oriented mobile computing is seemingly imperiled by the growing global adoption of metered data pricing plans by mobile operators. In this paper, we explore the opportunities for addressing this emerging conflict by enabling...

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Bibliographic Details
Main Authors: KHAN, Azeem J., SUBBARAJU, Vigneshwaran, MISRA, Archan, SESHAN, Srinivasan
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2012
Subjects:
Computer Sciences
Databases and Information Systems
Software Engineering
Online Access:https://ink.library.smu.edu.sg/sis_research/3507
https://ink.library.smu.edu.sg/context/sis_research/article/4508/viewcontent/C07___Mitigating_the_True_Cost_of_Advertisement__Supported__Free__Mobile_Applications__HOTMOBILE2012_.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/3507
https://ink.library.smu.edu.sg/context/sis_research/article/4508/viewcontent/C07___Mitigating_the_True_Cost_of_Advertisement__Supported__Free__Mobile_Applications__HOTMOBILE2012_.pdf

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