Mitigating the true cost of advertisement-supported "free" mobile applications
The dominant, "ad-supported free application" model for consumer-oriented mobile computing is seemingly imperiled by the growing global adoption of metered data pricing plans by mobile operators. In this paper, we explore the opportunities for addressing this emerging conflict by enabling...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2012
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/3507 https://ink.library.smu.edu.sg/context/sis_research/article/4508/viewcontent/C07___Mitigating_the_True_Cost_of_Advertisement__Supported__Free__Mobile_Applications__HOTMOBILE2012_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |