Recovering Household Preferences for Digital Entertainment

Recovering Household Preferences for Digital Entertainment

Cable TV return path data made possible by current generation set-top boxes present a new opportunity to analyze household viewing behavior and recover household viewing preferences from it. This research develops a model of household viewing preference that supports quantifying a household's v...

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Bibliographic Details
Main Authors: LI, Jin, GUO, Zhiling, KAUFFMAN, Robert J.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Digital television
Hierarchical systems
Set-top boxes
customer satisfaction
Computer Sciences
E-Commerce
Management Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/2599
https://ink.library.smu.edu.sg/context/sis_research/article/3599/viewcontent/RecoveringHouseholdPrefDigitalEntertainment_2015.pdf
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Institution: Singapore Management University
Language: English
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