Recovering Household Preferences for Digital Entertainment
Cable TV return path data made possible by current generation set-top boxes present a new opportunity to analyze household viewing behavior and recover household viewing preferences from it. This research develops a model of household viewing preference that supports quantifying a household's v...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2599 https://ink.library.smu.edu.sg/context/sis_research/article/3599/viewcontent/RecoveringHouseholdPrefDigitalEntertainment_2015.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
