LASER: A living analytics experimentation system for large-scale online controlled experiments

LASER: A living analytics experimentation system for large-scale online controlled experiments

Tracking user browsing data and measuring the effectiveness of website design and web services are important to businesses that want to attract the consumers today who spend much more time online than before. Instead of using randomized controlled experiments, the existing approach simply tracks use...

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Bibliographic Details
Main Authors: LIM, Kwan-Hui, LIM, Ee Peng, PALAKORN, Achananuparp, VU, Adrian, KWEE, Agus Trisnajaya, ZHU, Feida
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
Online Controlled Experiments
A/B Testing
User Selection
Recommendations
User Interface
Computer Sciences
Databases and Information Systems
Online Access:https://ink.library.smu.edu.sg/sis_research/2620
https://ink.library.smu.edu.sg/context/sis_research/article/3620/viewcontent/LASER_pv_oa.pdf
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Institution: Singapore Management University
Language: English

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https://ink.library.smu.edu.sg/sis_research/2620
https://ink.library.smu.edu.sg/context/sis_research/article/3620/viewcontent/LASER_pv_oa.pdf

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