LASER: A living analytics experimentation system for large-scale online controlled experiments
Tracking user browsing data and measuring the effectiveness of website design and web services are important to businesses that want to attract the consumers today who spend much more time online than before. Instead of using randomized controlled experiments, the existing approach simply tracks use...
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| Main Authors: | , , , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2620 https://ink.library.smu.edu.sg/context/sis_research/article/3620/viewcontent/LASER_pv_oa.pdf |
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| Institution: | Singapore Management University |
| Language: | English |
