Mining Revenue-Maximizing Bundling Configuration
With greater prevalence of social media, there is an increasing amount of user-generated data revealing consumer preferences for various products and services. Businesses seek to harness this wealth of data to improve their marketing strategies. Bundling, or selling two or more items for one price i...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2015
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2630 https://ink.library.smu.edu.sg/context/sis_research/article/3630/viewcontent/vldb15.pdf |
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| Institution: | Singapore Management University |
| Language: | English |