Managing Seller Heterogeneity in a Competitive Marketplace
The growth of online marketplaces is accompanied by significant heterogeneity of the third-party sellers. The marketplace owner often applies policies that favor the sellers who offer higher values to buyers, which puts the lower-value sellers at an even greater disadvantage. This leads to the pheno...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2014
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/2681 https://ink.library.smu.edu.sg/context/sis_research/article/3681/viewcontent/ManagingSellerHeterogeneityCompetMkt.pdf |
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| Institution: | Singapore Management University |
| Language: | English |