A Framework for Producer-Intermediary Relationships for the Long Tail

A Framework for Producer-Intermediary Relationships for the Long Tail

The role of intermediaries in long tail markets is different from those in traditional markets, due mainly to the heterogeneous nature of the buyers, the sellers and the products that comprise these markets. We propose a theory-based framework that identifies different kinds of long tail intermediar...

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Main Authors: KAUFFMAN, Robert John, Raghu, S., Sopha, M.
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2011
Subjects:
Intermediation
long tail
process facilitation
middle range theory
Computer Sciences
E-Commerce
Online Access:https://ink.library.smu.edu.sg/sis_research/2716
http://link.springer.com/chapter/10.1007%2F978-3-642-17449-0_10
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Institution: Singapore Management University
Language: English
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spelling sg-smu-ink.sis_research-37162015-11-27T02:25:14Z A Framework for Producer-Intermediary Relationships for the Long Tail KAUFFMAN, Robert John Raghu, S. Sopha, M. The role of intermediaries in long tail markets is different from those in traditional markets, due mainly to the heterogeneous nature of the buyers, the sellers and the products that comprise these markets. We propose a theory-based framework that identifies different kinds of long tail intermediaries who provide services to producers of digital goods. We also identify a set of unique descriptors for these process intermediaries that make them vital to long tail producers, and the factors that bring them together. 2011-01-01T08:00:00Z text https://ink.library.smu.edu.sg/sis_research/2716 info:doi/10.1007/978-3-642-17449-0_10 http://link.springer.com/chapter/10.1007%2F978-3-642-17449-0_10 Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Intermediation long tail process facilitation middle range theory Computer Sciences E-Commerce
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Intermediation
long tail
process facilitation
middle range theory
Computer Sciences
E-Commerce
spellingShingle Intermediation
long tail
process facilitation
middle range theory
Computer Sciences
E-Commerce
KAUFFMAN, Robert John
Raghu, S.
Sopha, M.
A Framework for Producer-Intermediary Relationships for the Long Tail
description The role of intermediaries in long tail markets is different from those in traditional markets, due mainly to the heterogeneous nature of the buyers, the sellers and the products that comprise these markets. We propose a theory-based framework that identifies different kinds of long tail intermediaries who provide services to producers of digital goods. We also identify a set of unique descriptors for these process intermediaries that make them vital to long tail producers, and the factors that bring them together.
format text
author KAUFFMAN, Robert John
Raghu, S.
Sopha, M.
author_facet KAUFFMAN, Robert John
Raghu, S.
Sopha, M.
author_sort KAUFFMAN, Robert John
title A Framework for Producer-Intermediary Relationships for the Long Tail
title_short A Framework for Producer-Intermediary Relationships for the Long Tail
title_full A Framework for Producer-Intermediary Relationships for the Long Tail
title_fullStr A Framework for Producer-Intermediary Relationships for the Long Tail
title_full_unstemmed A Framework for Producer-Intermediary Relationships for the Long Tail
title_sort framework for producer-intermediary relationships for the long tail
publisher Institutional Knowledge at Singapore Management University
publishDate 2011
url https://ink.library.smu.edu.sg/sis_research/2716
http://link.springer.com/chapter/10.1007%2F978-3-642-17449-0_10
_version_ 1770572593231822848

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