A Framework for Producer-Intermediary Relationships for the Long Tail

• Main Authors: KAUFFMAN, Robert John, Raghu, S., Sopha, M.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: Intermediation; long tail; process facilitation; middle range theory; Computer Sciences; E-Commerce
• Online Access: https://ink.library.smu.edu.sg/sis_research/2716; http://link.springer.com/chapter/10.1007%2F978-3-642-17449-0_10
• Institution: Singapore Management University

The role of intermediaries in long tail markets is different from those in traditional markets, due mainly to the heterogeneous nature of the buyers, the sellers and the products that comprise these markets. We propose a theory-based framework that identifies different kinds of long tail intermediar...