Transparency Strategy in Internet-Based Selling.
Internet-based selling offers firms many new opportunities regarding the strategies for design of mechanisms to support consumer transactions. This chapter examines the use of transparency as a strategy for Internet-based selling for maximizing firms’ value from their selling activities on the World...
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| Main Authors: | , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2723 |
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| Institution: | Singapore Management University |
| Language: | English |