When Internet Companies Morph: Understanding Organizational Strategy Changes in the ‘New’ New Economy

The rapid ascent of the Internet economy funneled almost $US90 billion of venture capital money into Internet startups over a period of four years that roughly ended in mid-2000. An equally rapid bust in the cycle that year abruptly shut off funding and thrust remaining Internet companies into an un...

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Main Authors: KAUFFMAN, Robert John, MILLER, Tim, WANG, Bin
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2002
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Online Access:https://ink.library.smu.edu.sg/sis_research/2778
http://ojphi.org/ojs/index.php/fm/article/view/972/893
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spelling sg-smu-ink.sis_research-37782016-01-30T09:11:26Z When Internet Companies Morph: Understanding Organizational Strategy Changes in the ‘New’ New Economy KAUFFMAN, Robert John MILLER, Tim WANG, Bin The rapid ascent of the Internet economy funneled almost $US90 billion of venture capital money into Internet startups over a period of four years that roughly ended in mid-2000. An equally rapid bust in the cycle that year abruptly shut off funding and thrust remaining Internet companies into an unprecedented frenzy of adaptive strategic and organizational re-focusing behavior. In this article, we relate the findings of our study of this period of hyper-evolution and give a snapshot of the publicly reported "morphing" activities of 125 Internet companies, based on which we propose a profitability-driven typology of Internet firm repositioning behavior. The study provides academic researchers with an overview of industry strategic mutation patterns and provides executives with a process analysis for identifying and evaluating their own strategies in a way that is essential for success in the highly volatile Internet economy. We also offer our predictions on these strategies' efficacy in light of the current emphasis on business profitability and return on investment (ROI). 2002-07-01T07:00:00Z text https://ink.library.smu.edu.sg/sis_research/2778 info:doi/10.5210/fm.v7i7.972 http://ojphi.org/ojs/index.php/fm/article/view/972/893 Research Collection School Of Computing and Information Systems eng Institutional Knowledge at Singapore Management University Computer Sciences Organizational Behavior and Theory
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Computer Sciences
Organizational Behavior and Theory
spellingShingle Computer Sciences
Organizational Behavior and Theory
KAUFFMAN, Robert John
MILLER, Tim
WANG, Bin
When Internet Companies Morph: Understanding Organizational Strategy Changes in the ‘New’ New Economy
description The rapid ascent of the Internet economy funneled almost $US90 billion of venture capital money into Internet startups over a period of four years that roughly ended in mid-2000. An equally rapid bust in the cycle that year abruptly shut off funding and thrust remaining Internet companies into an unprecedented frenzy of adaptive strategic and organizational re-focusing behavior. In this article, we relate the findings of our study of this period of hyper-evolution and give a snapshot of the publicly reported "morphing" activities of 125 Internet companies, based on which we propose a profitability-driven typology of Internet firm repositioning behavior. The study provides academic researchers with an overview of industry strategic mutation patterns and provides executives with a process analysis for identifying and evaluating their own strategies in a way that is essential for success in the highly volatile Internet economy. We also offer our predictions on these strategies' efficacy in light of the current emphasis on business profitability and return on investment (ROI).
format text
author KAUFFMAN, Robert John
MILLER, Tim
WANG, Bin
author_facet KAUFFMAN, Robert John
MILLER, Tim
WANG, Bin
author_sort KAUFFMAN, Robert John
title When Internet Companies Morph: Understanding Organizational Strategy Changes in the ‘New’ New Economy
title_short When Internet Companies Morph: Understanding Organizational Strategy Changes in the ‘New’ New Economy
title_full When Internet Companies Morph: Understanding Organizational Strategy Changes in the ‘New’ New Economy
title_fullStr When Internet Companies Morph: Understanding Organizational Strategy Changes in the ‘New’ New Economy
title_full_unstemmed When Internet Companies Morph: Understanding Organizational Strategy Changes in the ‘New’ New Economy
title_sort when internet companies morph: understanding organizational strategy changes in the ‘new’ new economy
publisher Institutional Knowledge at Singapore Management University
publishDate 2002
url https://ink.library.smu.edu.sg/sis_research/2778
http://ojphi.org/ojs/index.php/fm/article/view/972/893
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