Deal or No Deal: Catering to User Preferences

• Main Authors: MURALIDHARAN, Kartik, GOTTIPATI Swapna, BALAN, Rajesh Krishna
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2014
• Subjects: Matching algorithm; Rank-ordered Lists; Shopping assistance; Urban cities; Advertising and Promotion Management; Computer Sciences; Software Engineering
• Online Access: https://ink.library.smu.edu.sg/sis_research/2864; https://doi.org/10.1109/PerComW.2014.6815200
• Institution: Singapore Management University

A common problem in large urban cities is the huge number of retail options available. In response, a number of shopping assistance applications have been created for mobile phones. However, these applications mostly allow users to know where stores are or find promotions on specific items. What is...