Handling Location Uncertainty in Event Driven Experimentation

Handling Location Uncertainty in Event Driven Experimentation

The wide spread use of smart phones has ushered in a wave of context-based advertising services that operate on pre-defined user events. A prime example is Location Based Advertising. What is missing though, is the ability to experiment with these services under varying event conditions with real us...

Full description

Saved in:
Bibliographic Details
Main Authors: MURALIDHARAN, Kartik, SESHAN, Srinivasan, RAMASUBBU, Narayan, BALAN, Rajesh Krishna
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
context uncertainty
event processing
Advertising and Promotion Management
Databases and Information Systems
Software Engineering
Online Access:https://ink.library.smu.edu.sg/sis_research/2662
https://ink.library.smu.edu.sg/context/sis_research/article/3662/viewcontent/p206_muralidharan.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/sis_research/2662
https://ink.library.smu.edu.sg/context/sis_research/article/3662/viewcontent/p206_muralidharan.pdf

Similar Items