Handling Location Uncertainty in Event Driven Experimentation
The wide spread use of smart phones has ushered in a wave of context-based advertising services that operate on pre-defined user events. A prime example is Location Based Advertising. What is missing though, is the ability to experiment with these services under varying event conditions with real us...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2662 https://ink.library.smu.edu.sg/context/sis_research/article/3662/viewcontent/p206_muralidharan.pdf |
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| Institution: | Singapore Management University |
| Language: | English |