Running and Chasing: The Competition between Paid Search Marketing and Search Engine Optimization
As search engine is leading the revenue growth in online marketing field, the competition of search engine marketing between paid search marketing (PSM) by search engine providers (SEPs), and search engine optimization (SEO) provided by search engine optimization firms, is white-hot. While PSM is si...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2014
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/2975 https://ink.library.smu.edu.sg/context/sis_research/article/3975/viewcontent/SEO_HICSS_2014_472014_av.pdf |
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| Institution: | Singapore Management University |
| Language: | English |