Understanding Customer Satisfaction Feedback in an IT Outsourcing Company: A Case Study on the Insigma Hengtian Company

To reduce budget and improve competitive power, some companies would outsource their information technology (IT) functions to a third-party company referred to as an IT outsourcing company. After an outsourcing company completes a project, it would collect feedback from the customer. Analyzing this...

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Bibliographic Details
Main Authors: XIA, Xin, David LO, TANG, Jingfan, LI, Shanping
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2015
Subjects:
Online Access:https://ink.library.smu.edu.sg/sis_research/3093
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Institution: Singapore Management University
Language: English