Posting Topics ≠ Reading Topics: On Discovering Posting and Reading Topics in Social Media

• Main Authors: GONG, Wei, LIM, Ee-peng, ZHU, Feida
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Databases and Information Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/3133; https://ink.library.smu.edu.sg/context/sis_research/article/4133/viewcontent/152___Posting_Topics_Are_Not_Reading_Topics__NETSciX2016_.pdf
• Institution: Singapore Management University

Social media users make decisions about what content to post and read. As posted content is often visible to others, users are likely to impose self-censorship when deciding what content to post. On the other hand, such a concern may not apply to reading social media content. As a result, the topics...