Mobile app tagging

Mobile app tagging aims to assign a list of keywords indicating core functionalities, main contents, key features or concepts of a mobile app. Mobile app tags can be potentially useful for app ecosystem stakeholders or other parties to improve app search, browsing, categorization, and advertising, e...

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Bibliographic Details
Main Authors: CHEN, Ning, HOI, Steven C. H., LI, Shaohua, XIAO, Xiaokui
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
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Online Access:https://ink.library.smu.edu.sg/sis_research/3171
https://ink.library.smu.edu.sg/context/sis_research/article/4172/viewcontent/mobile_app_tagging.pdf
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Institution: Singapore Management University
Language: English