Grab Taxi: Navigating new frontiers

Grab Taxi: Navigating new frontiers

In mid-2016, Anthony Tan, the CEO of Grab, an on-demand transportation-app company serving Southeast Asia, was locked in a high stakes struggle to win the hearts and minds of drivers, passengers and regulators alike. Valued at an estimated US$1.5 billion, Grab (known among consumers as ‘GrabTaxi’) h...

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Bibliographic Details
Main Authors: LIN, Mei, DULA, Christopher
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2016
Subjects:
Taxis
apps
transportation
start-up
Asia
Singapore
Malaysia
Asian Studies
Computer Sciences
Transportation
Online Access:https://ink.library.smu.edu.sg/sis_research/3433
https://ink.library.smu.edu.sg/context/sis_research/article/4434/viewcontent/GrabTaxi_AMI_3_2.pdf
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Institution: Singapore Management University
Language: English
Description
Summary:In mid-2016, Anthony Tan, the CEO of Grab, an on-demand transportation-app company serving Southeast Asia, was locked in a high stakes struggle to win the hearts and minds of drivers, passengers and regulators alike. Valued at an estimated US$1.5 billion, Grab (known among consumers as ‘GrabTaxi’) had become one of Asia’s most successful start-ups.

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