Grab Taxi: Navigating new frontiers
In mid-2016, Anthony Tan, the CEO of Grab, an on-demand transportation-app company serving Southeast Asia, was locked in a high stakes struggle to win the hearts and minds of drivers, passengers and regulators alike. Valued at an estimated US$1.5 billion, Grab (known among consumers as ‘GrabTaxi’) h...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2016
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/3433 https://ink.library.smu.edu.sg/context/sis_research/article/4434/viewcontent/GrabTaxi_AMI_3_2.pdf |
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| Institution: | Singapore Management University |
| Language: | English |