Microblogging content propagation modeling using topic-specific behavioral factors

• Main Authors: HOANG, Tuan Anh, Ee-peng LIM
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Content propagation; Virality; Susceptibility; User behavior; Microblogging; Computer Sciences; Databases and Information Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/sis_research/3573; https://ink.library.smu.edu.sg/context/sis_research/article/4574/viewcontent/MicrobloggingContentPropagation_2016.pdf
• Institution: Singapore Management University

When a microblogging user adopts some content propagated to her, we can attribute that to three behavioral factors, namely, topic virality, user virality, and user susceptibility. Topic virality measures the degree to which a topic attracts propagations by users. User virality and susceptibility ref...