Microblogging content propagation modeling using topic-specific behavioral factors
When a microblogging user adopts some content propagated to her, we can attribute that to three behavioral factors, namely, topic virality, user virality, and user susceptibility. Topic virality measures the degree to which a topic attracts propagations by users. User virality and susceptibility ref...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2016
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| Online Access: | https://ink.library.smu.edu.sg/sis_research/3573 https://ink.library.smu.edu.sg/context/sis_research/article/4574/viewcontent/MicrobloggingContentPropagation_2016.pdf |
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| Institution: | Singapore Management University |
| Language: | English |