A simple integration of social relationship and text data for identifying potential customers in microblogging

• Main Authors: PANG, Guansong, JIANG, Shengyi, CHEN, Dongyi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2013
• Subjects: identifying potential customers; user profile; social relationship; text data; text classification; microblog marketing; Databases and Information Systems; Data Storage Systems
• Online Access: https://ink.library.smu.edu.sg/sis_research/7148; https://ink.library.smu.edu.sg/context/sis_research/article/8151/viewcontent/LNAI_8346___Advanced_Data_Mining_and_Applications.pdf
• Institution: Singapore Management University

Identifying potential customers among a huge number of users in microblogging is a fundamental problem for microblog marketing. One challenge in potential customer detection in microblogging is how to generate an accurate characteristic description for users, i.e., user profile generation. Intuitive...