A simple integration of social relationship and text data for identifying potential customers in microblogging
Identifying potential customers among a huge number of users in microblogging is a fundamental problem for microblog marketing. One challenge in potential customer detection in microblogging is how to generate an accurate characteristic description for users, i.e., user profile generation. Intuitive...
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Main Authors: | PANG, Guansong, JIANG, Shengyi, CHEN, Dongyi |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2013
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/sis_research/7148 https://ink.library.smu.edu.sg/context/sis_research/article/8151/viewcontent/LNAI_8346___Advanced_Data_Mining_and_Applications.pdf |
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Institution: | Singapore Management University |
Language: | English |
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