Using online controlled experiments to examine authority effects on user behavior in email campaigns
Authority users often play important roles in a social system. They are expected to write good reviews at product review sites; provide high quality answers in question answering systems; and share interesting content in social networks. In the context of marketing and advertising, knowing how users...
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| Main Authors: | , , , |
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| Format: | text |
| Language: | English |
| Published: |
Institutional Knowledge at Singapore Management University
2016
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/sis_research/3574 https://ink.library.smu.edu.sg/context/sis_research/article/4575/viewcontent/using_online_controlled__1_.pdf |
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| Institution: | Singapore Management University |
| Language: | English |